Any E-commerce business can only be successful by virtue of its catalog which, in order to be truly effective, needs to be populated with Rich, value adding, informative and comprehensive product content i.e. information along with the products themselves. That being said, the significant question to ask is:
Does your product content help your customers in making purchase decisions
Are you equipping them with enough information whether textual or media oriented, so they can make the right buying choices
If not, what are your competitors doing?
Is the content structure optimal enough?
Is the product content structure STANDARDIZED and meeting quality standards?
At Think Enabled we know what an E-commerce business really needs. We provide integration services for GFK Etilize Inc’s product content offerings, the market leader in the domain.
Learn more about third party content and why it is
an absolute necessity for your E-commerce business